Imagine you run a telecom company. A new competitor has just entered the market and is offering attractive deals to new customers. You start worrying: which of your existing customers are most likely to leave? And more importantly, is there...
Read more →Every time a bank calls you trying to sell a product, there is a team behind that campaign hoping you will say yes. But most people do not. In this project, I worked with real data from a Portuguese bank’s...
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